Go Skins Posted March 18, 2015 Report Share Posted March 18, 2015 http://fortune.com/2015/03/16/starbucks-baristas-race-talk/ CEO Howard Schultz is encouraging his employees to bring up the hot-button issue — his latest foray into controversial topics. Starbucks SBUX -0.97% CEO Howard Schultz has never shied away from involving his company in controversial debates, whether those debates are about same-sex marriage, or gun control, or U.S. government gridlock. But the executive, who oversees a coffee empire with 4,700 U.S. stores, has now taken on arguably the most polarizing political debate in the United States: race relations. Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject. Link to comment Share on other sites More sharing options...
PatternMaster Posted March 18, 2015 Report Share Posted March 18, 2015 Barista's giving their personal opinions on race to customers who just want some coffee, what could possibly go wrong? Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.