I don't think they're coaching to win right now. I think they're coaching to be competitive and barely lose games if possible. Stay close in games, give the fans hope (the whole - if we had Burrow we would have won effect) and try to evaluate some of the younger / depth players. Maybe they accidentally win a game off of something unexpected like a strip-sack fumble recovery or a pick-6.
If they lose all of the rest of the games, they're looking at a draft spot of around 6th. Perfect place for a top-end weapon, tackle or defensive player - depending on what they can get done in the off-season. I honestly don't expect them to win more than 1 more game - oddly enough it will probably be the last game of the season against the Browns. If winning the game won't hurt their draft positioning, then they'll go for it just to have something to build off of going into the off-season.