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Chad Now OCHO CINCO Legally


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now being reported on espn as well

[quote]CINCINNATI -- Maybe receiver Chad Johnson can go by the name that his head coach hates.

Chad Johnson

Johnson

The Cincinnati Bengals receiver has legally changed his name to Chad Javon Ocho Cinco in Broward County, Fla., a switch that became official this week. Johnson, who lives in Miami, didn't return a message left on his cell phone Friday night.

"It's something I don't think anyone has ever done before," he told the team's Web site. "Have I ever had a reason for why I do what I do? I'm having fun."

Two years ago, Johnson gave himself the moniker -- a reference in Spanish to his No. 85 -- and put it on the back of his uniform before a game. Quarterback Carson Palmer ripped it off before the kickoff. After the season, coach Marvin Lewis -- who dislikes Johnson's attention-getting stunts -- referred to the receiver as "Ocho Psycho."

Bengals spokesman Jack Brennan said the Bengals had no comment on the matter.

Johnson has been a concern for the Bengals this season. He unsuccessfully lobbied for a trade in the offseason, threatening to sit out if he didn't get his way. When the Bengals refused, he relented and showed up for minicamp, but complained that his right ankle was bothering him.

He had bone spurs removed from the ankle and was limited at the start of training camp. In the second preseason game, he landed awkwardly and temporarily dislocated his left shoulder. Johnson is wearing a harness and expects to play in the season opener against Baltimore.

Copyright 2008 by The Associated Press[/quote]
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[quote][size=5][b]Ocho Cinco 2.0 [/b][/size]
By GEOFF HOBSON
August 29, 2008

By the power vested in Broward County, Florida, Chad Johnson's name is now legally "Chad Javon Ocho Cinco," in what he calls a reinvention of the Ocho gig.

"Ocho Cinco 2.0" is what Johnson is calling it, but what the NFL is calling it remains to be seen. Could Johnson be looking for "Ocho Cinco" to go across the back of his No. 85 jersey?

"Hint, hint," he said of the marketing potential. "It's something I don't think anyone has ever done before. Have I ever had a reason for why I do what I do? I'm having fun."

Johnson "changed" his name to Ocho Cinco for warmups before a game against the Falcons in 2006 and before Carson Palmer ripped off the nameplate to reveal C. Johnson. That was a violation of NFL uniform rules and he was reportedly fined $5,000.

Now he's done it legally in a move first reported by ProFootballTalk.com. And according to the document from the Seventeenth Judicial Circuit, the name change won't "invade the property rights of others, whether partnership, patent, good will, privacy, trademark, or otherwise."

NFL spokesman Greg Aiello said in an e-mail Friday that the league is looking into it.

Don Hinchey of The Bonham Group, an internationally influential sports and entertainment company based in Denver, estimates Johnson could make this legal name change work for as much as "in the low seven figures."

"He's definitely got some cachet. He's really turned it into kind of a brand name. The media has picked it up and that can help him extend it. He's edgy enough and unpredictable enough that that would appeal to a lot of people on a jersey."

The highest selling jersey on NFLshop.com from Aug. 1 to Aug. 26, of course, was Brett Favre. The only receivers in the top 25 were Terrell Owens and Randy Moss. Could an Ocho jersey fire up sales, for which players get less than 10 percent on each jersey sale?

"He's a tremendously talented guy and very magnetic, but he's also volatile," Hinchey said. "I see him as almost like a football Dennis Rodman. But I think if he stays away from that, I think it's a pretty smart move. He's got some good market sense."

Johnson's popularity took a hit in the offseason with trade demands, holdout threats, and boycott of the voluntary practices. But since the start of training camp he has been all for it, saying and doing all the right things, and he remained a popular player during the camp at Georgetown College.

He has been especially hard-working since he suffered a torn labrum in his left shoulder Aug. 17 and while there is the possibility his shoulder could pop out of the socket and end his season, he is proud of his weightlifting.

"Today I did my normal routine, I just went right down the row (of weight machines)," Johnson said Friday after sitting out Thursday's game. "Everything was at 100 pounds. I felt good. Tell Cincinnati I love them and to come along for the ride. It's going to be fun."

Johnson won't say what he has up his sleeve. But he said it's not going to change much.

"You can call me anything you want," he said.[/quote]




[url="http://www.bengals.com/news/news.asp?story_id=6995"]http://www.bengals.com/news/news.asp?story_id=6995[/url]
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It's definitely an attention whore move (what else would we expect from Chad), but I kind of like it. It's the goofiness - as opposed to the semi-craziness from the off season - that we really haven't seen from Chad in quite some time. It certainly beats hearing about him whining about going to another team or the Chris Henry situation. Hell, it's headline is on the front page of CNN.com! In other words, it's something "non-negative" being discussed about the Bengals. I'll take that.
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"It's something I don't think anyone has ever done before," he told the team's Web site. "Have I ever had a reason for why I do what I do? I'm having fun."

While there maybe some sliver of truth buried somewhere in these words, most of it, like most things CJ is bull shit.


Why are most people of the earth ashamed of saying the truth?



"It's something I'm doing to make more money. That's a big part of the reason why I do what I do. To make money."


Change your name a zillion times CJOC, I don't care what you do...just catch the damn ball.
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[quote name='Gary' post='692972' date='Aug 29 2008, 10:01 PM']God Damn I hate Chad...[/quote]

So you being a bengals fan and all.

What are you going to do each time Chad catches a TD pass, deep route, or crucial first down yardage?

You going to sit on the couch and say "God damn I hate chad"

I doubt it.

So you misewell start dealing with him being here.



As for me, i still got love for chad. They guy is just unique, one of a kind. I like that on our team.
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  • 3 years later...
He's changing his name back:

http://www.tmz.com/2012/02/09/chad-ochocinco-evelyn-lozada-last-name/#.TzQkwch7TTo

Say goodbye to [b]Chad Ochocinco[/b] ... the Patriots star is telling friends, he plans to change his last name BACK to Johnson in time for his wedding this summer -- because he doesn't want his wife to have a made-up last name.

Ocho's wedding to his "Basketball Wives" fiancee [b]Evelyn Lozada[/b] is set for July in Florida -- and sources tell TMZ, the wide receiver plans to legally change his last name back to the one he was born with before he ties the knot.

[url="http://www.tmz.com/2012/01/14/evelyn-lozado-chad-ochocinco-last-name-video"][b]Despite hedging last month[/b][/url], we're told Evelyn doesn't care what name she ends up with -- Johnson or Ochocinco -- the choice is entirely up to Chad ... but it appears he's already made up his mind.

Too bad ... we literally JUST bought his Pats jersey.
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[quote name='whodey24k' timestamp='1328824852' post='1094979']
Didn't the league just charge adrain peterson a ton of money for changing his number? I know he paid to change his name to ocho, now he will have to pay to change it back
[/quote]


AP decided against it, they wanted to charge him $1 million.
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[quote name='whodey24k' timestamp='1328824852' post='1094979']
Didn't the league just charge adrain peterson a ton of money for changing his number? I know he paid to change his name to ocho, now he will have to pay to change it back
[/quote]


How much could it cost for him to buy the eleven jerseys that they've printed with Ocho Cinco on them? :shrug:

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